SAMPLE FORM
- We consider all projects that have been realized between 01.12.2021 and 20.11.2022
- You can nominate the same event at Amber prize up to 3 times. However, the description of the event, its goals and objectives should be presented in terms of the requirements of each category.
Have more questions? Read the Application Guide
What was the purpose of the Event?
What did You have to achieve?
What was Your target and who was Your audience?
What results did You get? We would like to see numbers, sales, data, or anything else You can share. The more You share the better for Your entry. Don’t forget that the impact has to correspond to the clients brief.
Why Your project is the best and deserves this Award. What makes it unique?
Learn more about our categories
Any business event intended to reward, honor, engage or educate the employees, partners or shareholders (e.g. conferences, seminars, incentives, cycle meetings, internal corporate parties, retreats, team buildings, awards etc.). Internal target groups are managers, employees and stakeholders.
Formats might be incentive or team-building events, change processes, kick-offs as well as training events.
These can be retailer presentations, road shows, a kick-off event, open day made for external target groups, customers, media and users.
Significant difference with the category "Best internal corporate event" (if it is educational) in the target audience of the event.
If you want to apply for both categories "Best internal corporate event" and "Best Educational/Training Event" be ready to explain the advantages in two different ways: what were the creative ideas for education/networking for people from the same company and for the brand in general (Best Internal Corporate event) and what were the creative ideas in educational program/format (Best Educational/Training Event)
Significant difference with the category "Best internal corporate event" (if it is related to sport) that you have to describe the creative ideas related to city marketing, brand experience, health or other benefits achieved due to sport role.
This category covers all events open to the general public, including entertainment events, consumer events, fairs and public installations. The Event has to include institutional and/or entertainment moments.
However, remember that you cannot assign the results of an entire campaign to the single event category. You need to prove that your part played an important role in the marketing strategy and brought certain results to it as well as to show how the project was included in the strategy and what figures can you give for this project. And, most importantly, why without this project the campaign would not have been successful.